NHL encountering supported with female, more youthful fans

As per NHL research, 37% of hockey fans are female, 

since almost 40% of all NHL fans are under 50.

since almost 40% of all NHL fans are under 50.

almost 40% of all NHL fans are under 50.

Kali Mack — an Avalanche fan who lives in Colorado

The increment among female watchers was higher during Wednesday night games on TNT.

there was a 44% leap in female watchers contrasted with earlier years

Aiden Gunn, who is likewise important for the board, 

They've adopted a less expert strategy to their promoting

I genuinely accept that web-based entertainment

I think (in) the NHL that is completely reflected in their promoting system